We are emotional beings looking to be a part of a story.

Participatory experiences provided by experiential marketing, gives us a window to be a part of the brand’s story. This is why this style of marketing has a great impact on the consumers buying behaviour.

Recent study has shown that 2023 is the year for experiential marketing. Let’s dive in to understand some the reasons for this:

1. Made a huge comeback after pandemic hiatus

Marketing events already made a big reappearance in 2022, especially after a long absence due to the pandemic. Brands and event agencies are creating bigger and better events and on-site activities to engage their consumers and other stakeholders.

2. Is one of the most successful B2B marketing strategies

According to Forbes (2018), the goal of experiential marketing is to provide consumers with sensory, emotional, cognitive, and intellectual values. It fosters synergies that boost loyalty. This is why around 75% of 2B firms have found experiential marketing to be the strategy that worked out best for them.

3. Builds emotional connect

How a buyer feels about a brand is the most powerful motivation for purchasing decisions. Their involvement with a brand’s values and stories, rather than other more practical issues, is what drives a sale. According to a 2020 survey, 83% of consumers are more likely to buy from a company with which they have an emotional connection.

4. Personalises the impersonal

Experiential marketing provides a platform for brands to bridge that gap and provide customers with a method to actively participate in and experience the brand. Immersing a customer in an experience leaves a lasting impression that is difficult to match.

5. Want for 360° degree communication

Creating a coherent brand experience is not only desired but also anticipated as enterprises migrate online and remotely. Customers want an experience that meets them where they are, when it is convenient for them.

6. Fulfils the customer’s need for social experience

Especially after the pandemic, the want for social experiences has gained enthusiastic momentum. The urge for interaction with others is still on the rise, and there is an opportunity for companies to leverage on this consumer behaviour.

Experiential marketing with MyGate

The MyGate app is a community management app used and trusted by 25,000 societies and 4 million households in 27 major cities to simplify their daily life as gated community members. Its users use it for everything, from safe guest admission and exit to daily assistance, delivery management, society payments, amenity bookings, community debates, and more.

Several brands have associated with MyGate not just because of how they’ve noticed other brands gain amazing results with their assistance, but also because of the innumerable communication channels they can opt from to do the same. Also, team MyGate makes it simple and convenient for the brands to reach their users, get approvals from the gated community.

Here’s why brands continue to choose MyGate for collaborations:

• Visibility in front of a wide audience who uses the app every day
• Curated audience to whom they should send their material
• Seamless implementation with the assistance of the MyGate team
• 360-degree audience targeting via not just the app but also push notifications
• Multiple communication channels like notices on the app, push notifications, and on-ground communication channels like kiosks, signages, and sampling.

Building experiences is one of the richest ways to make a brand unforgettable. Doing it in collaboration with brands that are used by consumers day in and day out, is an intelligent way to do it.

Travel brands understand that it is important to target their audience through mediums they already trust and are seamlessly a part of their everyday lives.

A popular luxury resort and hotel management company promoted itself on the MyGate app, through Pulse – one of its features that allows brands to tell their story, promote offers and run contests. Another Indian online travel and tourism brand took advantage of the app’s Interstitial feature, and took their audience on a visual tour of their product or service with a carousel post. Another tourism industry made use of PAC (Post-Approval Card) and Spotlight to maximise their reach. In another instance, one of India’s top travel & tourism brands set up a kiosk in societies and offered audience on-site offers.

Travel Industry has been Digitised

A travel plan today is just a few taps away – no calling multiple places, organising dates, keeping track of all the information and meticulous folding of tickets into carefully remembered pages of a book. Also, recent technological advancements in 360-degree photography, virtual reality, travel and food blogs on social media platforms and their advertisements on apps, have completely changed how we approach travel.

According to a study, around 95% of travellers use apps on their phones to work out their travel plans during the phase when they’re just dreaming about their new travel destination. Out of this, around 78% are business travellers and 67% are general travellers. These travellers are then assisted by these platforms to plan and book tickets to their dream destinations so that they can experience their trip most exquisitely.

MyGate as a platform for tourism brands

As a leading provider of community management services for gated societies in India the MyGate app is widely used by 25,000 societies and 4 million households in 27 major cities to access essential services. Apart from a variety of communication channels and a comprehensive community engagement platform, MyGate’s greatest strength as a B2B platform is its NCCS A/A+ audience with good purchasing capacity that enhances the chances of them deciding to travel more and widely.

In addition to this, team MyGate takes over when you tell them a target you are trying to reach and helps you decide which communication channel to use – digital, or phygital. The team also helps you narrow down the audience you could approach and the societies that would be the best fit for your campaigns.

Communication channels that are custom-made for your needs

Broadly, MyGate provides two types of channels to brands – Digital and Phygital. As a part of Digital campaigns, you could choose to present yourself, your products or services through:

• MyGate Pulse
• Spotlight
• Post-Approval Card (PAC)
• Post-Action Screen (PAS)
• Interstitial

As a part of the 360º degree Phygital campaigns, you could choose to give your audience the best community experience through:

• Setting up Kiosks in the society
• Conducting events in the society

These on-ground campaigns are backed by digital push notifications that inform the audience about them. The digital platform could also be used to collect opt-ins for the same.

With a proven track record of better ad awareness, brand recall and purchase intent MyGate could help you turn their targets into results. We’d be glad to assist you to be unmissable to your audience.

“Our jobs as marketers are to understand
how the customer wants to buy and help them to do so.”
– Bryan Eisenberg

Personalisation is key to reaching the right audience and boosting them to take the action you intend them to. An acknowledgement of the specific needs and problems of an audience increases the chances of the message and information being acknowledged by them in return. This, in turn, increases the chances of them engaging with that message through purchase.

MyGate audience and their high engagement with brands

MyGate is trusted by numerous top brands – Indian and international, to reach out to their target audience with solutions specific to them. Time and again, these brands have trusted team MyGate and their app to increase their visibility, and improve brand awareness and retention among their audience. The users of MyGate are residents of gated communities. This means that most of them have a good purchasing capacity. Also, their constant engagement with MyGate daily makes brands unmissable. Apart from this, MyGate users have proven to have a high engagement rate with these brands.

Brands find their consumer tribe on MyGate

One of the world’s most loved pizza chains sought to improve its brand presence and spread awareness about its new pizza range through a month-long digital campaign. The brand sought a premium audience for its product. Team MyGate helped them target MyGate users in Tier 1 cities- Mumbai, NCR, Bangalore, Chennai and Pune by helping the brand reach gated communities with a Food Truck with a Live kitchen. The campaign was a huge success. The brand received around 70k+ impressions on MyGate Pulse, with a 21.90% CTR. The food trucks were taken to 40+ societies, each of which received 80+ orders on average.

A multinational car marketplace sought MyGate’s help to improve brand awareness and generate leads. This brand wanted to reach out to two segments of the audience – Car owners and Car buyers. They had separate messages and processes for both. They reached out to both segments through the MyGate spotlight feature and through an interactive lead form they were able to filter down the leads and check for authenticity. Through this 21-day-long campaign across 4 major cities, the brand got 32 lac+ impressions, 21k+ clicks, and 600 genuine leads with 0.64% CTR.

A popular Indian jewellery brand boosted brand awareness among their audience with the help of MyGate’s 360º degree communication – signages and kiosks. The brand also sought to increase footfall in its physical stores and wanted to specifically target its female audience. For this, team MyGate helped them target the female MyGate users located in a 5km radius around the brand’s stores in 5 premium cities in India. The signage was put up for 30 days in selected gated communities, while the kiosk was set up for a day. About 70+ societies and 10000+ households were targeted. 50+ signages were put up and around 25+ kiosks were set up during the campaign.

Personalisation humanises the audience

Businesses are built on the idea of problem-solving. Businesses are constantly trying to reach the audience with their solutions. Understanding the need of the audience and reaching out to only the related segment of the audience not only improves sales but also improves the brand’s relationship with its audience simply because it humanises both.

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”

Bryan Eisenberg, Founder & CMO at IdealSpot

Brands are increasingly increasing their online presence through various apps and ad platforms. With the roar of technology more and more businesses are turning to online advertising as a way to reach their target audience.

Mygate as a platform for brands

Mygate provides brands with multiple channels to communicate with their target audience. Since Mygate is an end-to-end community engagement platform, brands get just the assistance they need through curation of the right audience, crafting the best experience to fit their growing needs, running digital campaigns to achieve the goals they set out with.

The Mygate app and its multiple channels of communication

Numerous brands working in collaboration with Mygate to promote their brands on the app deeply benefit from the multiple channels of communication the app provides them with – each designed specifically to reach different audiences at different times, for specific reasons. The different channels of communication also help display the brand’s name to the audience in a way that the idea sinks in their memory enough to remain for long enough for them to make a decision to purchase the product, or service.

The campaign goals for every brand can range from and not be limited to conduct product sampling, in-society displays and activations, and digital outreach.

Mygate’s Brand Uplift Study

In an attempt to measure the impact of the campaigns, Mygate conducted a brand uplift survey. 1000+ users were asked to answer campaign specific questions to assess the effect of these ads. Half of these users were exposed to an Ad on Mygate and others were not. We reached the following conclusions from the result of the study:

• Ad recall – 10% more users remembered watching the ad.
• Brand association – 14% more users could associate the ad to the brand.
• Purchase intent – 10% more users showcased an intention to purchase.

Mygate understands your brand’s needs, and has been working ceaselessly to assist you to reach your targets easily, effectively and efficiently. This quantitative report of the success of its efforts shows how you can make your brand simply unmissable for your audience on the Mygate app.

Learn more about how you can advertise on the Mygate app here.

Attention brands and brand managers! It’s time to leave the old-fashioned advertising methods behind and hop on board the MyGate express! We’ve got some exciting news to share with you all!

We understand that brands today face a challenge of capturing the attention of an ever-growing and diversifying audience. In this digital age, where consumers are bombarded with countless advertisements, it’s important for brands to stand out and create an impact. One of the key ways to achieve this is by having an engaging audience that can provide you with the reach you need to make a lasting impact, as well as give them valuable insights into their customers and their preferences.

This is where MyGate steps in. MyGate users are not just a premium audience, consisting of NCCS A/A+ individuals with good purchasing power and decision-making abilities, but we’ve found out they also actively engage with the MyGate app. With over 4 million households in 25,000 gated communities across 27 major Indian cities, the MyGate app has become a daily convenience for its users.

This is the perfect opportunity for you to tap into this vast, highly engaged and active audience. With MyGate, you’ll have the chance to reach a large, tech-savvy, and active user base that is eager to engage with the brands they love.

Here at MyGate, we’ve been hard at work and have discovered some exciting news about our B2B audience. Our users have been actively and increasingly engaging with brands who promote themselves on our platform. As per the results, our foodies have had a 47.07% increase in engagement with food delivery brands. Our residents with a taste for life have had a 31.61% increase in engagement with e-commerce delivery brands. Our health enthusiasts have increased their engagement with health and fitness brands by 37.19% There has been a mouth-watering 61.89% increase in engagement with grocery brands. There has even been a 13.97% increase in engagement with furniture brands!

In total, MyGate users have had around 7+ billion engagements and purchases through the MyGate app! What does this mean for you? 7+ billion opportunities to reach your favourite audience!

With these impressive stats, it’s clear that MyGate is the gateway to reaching a highly engaged and active audience. Don’t let this opportunity pass you by. Join us and help your brand soar to new heights!

“Convenience is the catalyst that drives innovation in business.”

Elon Musk

Convenience is a mindful and necessary business virtue. Every brand is based on solutions to some problem. Communicating this to a target audience forms the base of every marketing strategy. With the world spinning faster today than ever before and technology taking over everything and everyone, the attention span of humans has gone to 8.25 seconds which is less than that of a goldfish – 9 seconds! It is due to this that people look for anything that can reduce their emotional, physical and cognitive strain. Businesses that prioritise convenience are often seen as innovative, premium and ahead of the curve, which can give them a competitive advantage by bettering brand-customer relationships.

Convenience as a virtue among brands

Simplicity is brilliant. The best businesses stand to solve the simplest solutions that most simply live with, for it never crosses their mind that it could be even dealt with. These businesses then take a simple idea and turn it into a business model that makes people believe that they are just that one solution away from living their best life. Google was built to help people escape bad, and irrelevant search results. Coke presents itself as the destroyer of sadness. Tinder works around the idea that meeting new people need not be restricted to merely fate or weekends.

The best websites are those that do not place themselves at the centre stage and present how intelligent and innovative they are at the cost of a confused viewer. It is those that use their intelligence and innovation to make it so simple for their audience, that they are mystified by how they thought it first – because, even they could have done it. This is also true about content, copy, design and channels of communication. The trick is to do it so well that it seamlessly slips into their everyday lives.

MyGate makes brand communication convenient

MyGate was founded in 2016 with a simple idea – simplifying daily check-ins and visitor management for residents of a gated community and the security personnel. With time, daily staff management, child security, home services, payments and accounts, communication management and so on were added with the same intention – to simplify everyday living. However, alongside working towards making the lives of their residents convenient MyGate also works towards making brand communication simpler and more efficient. It has been working consistently to create new communication channels for brands.

Channels of communication and convenience

MyGate boasts multiple communication channels, making it a top choice for B2B communication. The platform offers digital and phygital channels for brands to connect with their audience. MyGate provides two types of channels to brands – Digital and Phygital.

As a part of Digital campaigns, you could choose to present yourself, your products or your services through:

• MyGate Pulse: Share your brand’s story, offer promotions, or host a competition.
• Spotlight: Boost your brand’s visibility with a homepage display that expands.
• Post-Approval Card (PAC): Make an impact with a context-based insert every time a visitor is approved by a MyGate user.
• Post-Action Screen (PAS): Strengthen your brand’s presence with an insert after every visitor entry is created.
• Interstitial: Showcase your product or service with a visual carousel post.

The 360º degree Phygital campaigns have an efficient and effective workflow that include on-ground efforts like setting up kiosks, hosting events, and product sampling, supported by digital notifications and opt-in options:

• Setting up Kiosks in society –
• Conducting events in the society
• A sampling of products in the society

With its focus on convenience and communication, MyGate has established itself as a top choice for B2B communication. The platform offers multiple communication channels, both digital and phygital, to brands, making it simple and efficient to connect with their audience. Whether it’s sharing stories and promotions with MyGate Pulse, increasing visibility with Spotlight, or reinforcing brand presence with Post-Approval Card (PAC) and Post-Action Screen (PAS), MyGate provides the necessary tools for brands to succeed in their communication efforts. With its 360º degree phygital campaigns, on-ground efforts and digital notifications, MyGate has made brand communication more convenient, efficient and effective.